Stevie Howell offers a beautiful collection of one-of-a-kind, patterned textiles. Her products are sold on her website and at boutiques across the country.
From conversations with Stevie, we learned that her product was doing well at stockist locations but her eCommerce business was being outpaced. Prior to a winter promotion Stevie Howell and WPHelp.co strategized a technical refactoring of the site to boost performance. The changes were launched the evening before the event which subsequently brought in 5x the annual revenue in a 24 hour period.
Site catalogue reformatted to ideal file type, scale and compression to improve performance.
After auditing the site we targeted key improvements to achieve the biggest gains in performance.
Lastly, to assist with future product launches tutorials were sent to Stevie's team demonstrating best practices when creating and uploading images to the site.